Women have distinct behavioural preferences that guide them as individuals and consumers

A Swiss Re-commissioned study of published papers on human behaviour finds women typically show stronger behavioural preferences than men in specific areas.

60% 60% 70% 90%
More averse to making a loss Tend to give unlikely scenarios higher probabilities Community minded Honest
90% 100% 100%
Altruistic to others Feels regret strongly Reciprocal generosity to others

 = 10% of papers found that women display higher levels of this behaviour than men

Source: C. Biener, A. Waeber and L Zou, “Heterogeneity in Behavioral Biases – A Review of the Literature”, from the Institute of Insurance Economics at the University of St. Gallen, report commissioned by Swiss Re Institute