behavioural economics

To BE or not to BE

As the application of Behavioural Economics (BE) in insurance becomes increasingly more common place, regulations on its fair implementation are also rapidly taking shape.

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This article was written By Dilip Soman, Canada Research Chair in Behavioural Sciences and Economics, Rotman School of Management, University of Toronto & Renante Rondina, Postdoctoral Rotman School of Management, University of Toronto
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Our wish with this report is to provide some tools and tips to inspire industry professionals to ethically use BE. Throughout the paper, we highlight 10 takeaways:

We thank AIA Australia, iptiQ, Insurance Australia Group, Affective Advisory, Dectech, ReAssure, Allianz and Behavioural Economics in Action at Rotman (BEAR) at the University for their collaboration in the drawing up of this paper.

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Publication To BE or not to BE

The ethical application of behavioural economics in insurance

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