6 out of 10 in committed relationships (strong orientation towards familial structures)
2/3rds already have or plan to have children (10% 1 child, 12% >2 children, 44% plan to have children.)
92% have or intend to buy property (32% own 1 property, 5% own >2 more, 55% aim to buy in the future.)
Yes
No, but I plan to have it in the future
I don’t know
No and I don’t plan to have it in the future
No, I had it in the past but I opted out
Yes, I believe it is enough
Yes, it is enough for now, might increase it in the future
I don’t know what my current coverage is
No, I believe it is not enough
Too young, might think about it when I get older
It is too expensive for my budget
Buying process is too complex and overwhelming
It is an expense and not an investment. I am not interested if there is no Return on Investment
I am just not interested
Other
To buy it by myself through a website
To buy through a financial adviser
To buy through a phone call with an agent
Hybrid: Choose the product by myself and finalise with an agent or a financial adviser
To buy through superannuation
Other
Transparency: I know what I buy
Safety and comfort
Simplicity: the purchase process was quick and easy
Stability and trust in the brand
Loyalty recognition: Perks for choosing the same brand
Partnership and being human: I feel the insurer is my partner, not just a seller
Responsiveness
Self-services to remain independent
24/7 customer service
Personalised interactions and offering
Source: Swiss Re