About Art at Swiss Re
Widely recognised as a knowledge company and a thought leader, Swiss Re aims to be the leading player in wholesale reinsurance, insurance and risk transfer solutions. Art and architecture present an opportunity to strengthen recognition of our brand, express our values and inspire and motivate our employees and business partners. We appreciate art not only for its economic and branding value but also for its aesthetic and cultural importance to society at large.
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Strategy
At Swiss Re, where our business is inherently abstract and intangible, art plays a crucial role in shaping our emotional profile and establishing a distinctive identity. It creates an inspiring environment, mirrors our organizational values, and serves as a powerful tool for communication and representation. Globally, we curate art concepts that are meticulously tailored to our buildings, workplaces, and business needs, consistently reinforcing Swiss Re's singular corporate culture. Through our dedication to art and architecture, we actively enrich the cultural fabric of the communities we serve, embodying our commitment to cultural responsibility.